Central Platform Services is a specialist company dedicated to the needs of the access industry. Based in Pontefract, West Yorkshire, the company provides a wide range of services right across the UK including both new and used access platform sales, equipment hire, servicing and repairs. The company approached Green Route Media in 2015 for a full redesign of their existing website.
Central Platform Services is a fast growing and dynamic business and needed a website that reflected the full range of services the company provides. The website was to also feature a dedicated area where employees could list used access equipment the company has for sale. In addition to a full website redesign, our client also required an effective online marketing strategy to help bring new business to the company.
Our solution for Central Platform Services comprised of a full website redesign together with an organic search engine optimisation campaign.
We delivered a modern, mobile-friendly website built on top of the WordPress content management system, enabling employees to maintain product/service information themselves. In addition to this, we incorporated a dedicated area within the WordPress dashboard where employees could easily list the used access equipment the company has for sale - a feature which has played a key role in helping to speed up the turnover of used access equipment.
Once the website was launched we began a search engine optimisation campaign aimed at increasing organic search engine rankings for search terms specific to the powered access industry. After a short while we began to see improvements in rankings, helping to increase online exposure of both new and existing products and services.
We are very pleased with the website Green Route Media have designed for us. Our website now provides information on our full range of services and is much more useful to our customers. We have since enlisted the help of Green Route Media to improve our search engine rankings and are already beginning to see the results of this. They now also support our IT systems on an ongoing basis.